The Canadian Anti-Spam Legislation (“CASL”) came into effect on July 1st, 2014. As a result the McTague Law Firm (“McTague”) may be prevented from sending you updates, announcements, seminar invites, etc., without your consent.
What is Canada’s anti-spam legislation?
Canada’s anti-spam legislation (“CASL”), is a new federal law designed to protect businesses and individuals from spam. The new law prohibits the;
- Sending of commercial electronic messages (“CEM”) without the recipient’s consent (permission), including messages to email addresses and social networking accounts, and text messages sent to a cell phone;
- Alteration of data in an Electronic Message which results in the message being delivered to a different destination without consent of the recipient;
- Use of false or misleading representations online in the promotion of products or services;
- Collection of personal information through accessing a computer system in violation of federal law (e.g. the Criminal Code of Canada);
- Collection of electronic addresses by the use of computer programs or the use of such addresses, without permission (address harvesting); and
- Installation of computer programs without the express consent of the owner of the computer system or its agent, such as an authorized employee. This portion came into effect on January 15, 2015.
When the new law is in force, it will allow:
- The Canadian Radio-television and Telecommunications Commission (CRTC) to issue administrative monetary penalties for violations of the new anti-spam law.
- The Competition Bureau to seek administrative monetary penalties or criminal sanctions under the Competition Act.
- The Office of the Privacy Commissioner to exercise new powers under an amended Personal Information Protection and Electronic Documents Act.
How does CASL affect McTague and You?
As part of McTague’s everyday business dealing with our clients, there is very little that will be affected. Under the new law, there is an implied consent for you to receive messages from us as part of our business day-to-day relationship.
So why then do we need your express consent (permission)? If McTague wants to inform you of an upcoming seminar, send you a newsletter or invite you to an event, we need to have your express consent.
Please Subscribe Now to give your consent.
If in the future you don’t wish to receive these types of messages, you can go to the consent page and unsubscribe.
If you have any questions, please do not hesitate to contact us at email@example.com
To learn more about CASL, go to fightspam.gc.ca.
McTague Law Firm LLP